Newly merged pharma sales teams adopt a single digital platform for more effective pharmacy order management
Veeva Systems (NYSE: VEEV) today announced that Biocodex, a family-owned multinational pharmaceutical company, has adopted Veeva CRM to help drive more efficient pharmacy sales in France. Following its recent acquisition of Laboratories IPRAD, Biocodex is leveraging the pharmacy order management and store check capabilities of Veeva CRM to effectively orchestrate and align complex selling processes from order capture to delivery.
“As we move more than half of our business to over-the-counter products and shift to an increasingly pharmacy-oriented network, we need flexibility across our sales channels. Veeva CRM helps us quickly onboard new reps so they can lead impactful engagements with various pharmacies and wholesalers,” said Emilie Perthuiset, general manager of France at Biocodex. “Our field teams can now improve product visibility while quickly negotiating orders with accurate pricing and discounting determined in store.”
In under six months, Biocodex consolidated hundreds of disparate contracts and started coordinating interactions with multiple new stakeholders on Veeva CRM. With an advanced pharmacy order management and store check solution, the French pharmaceutical company is automating administrative tasks for its reps so they can harness their efforts where it matters most—speeding order processing so products make it to the shelf faster.
“Bringing together Biocodex and IPRAD’s product portfolios into one solution will save reps time negotiating a single order, so they can focus on inventory checks and product education,” said Rohan Poole, senior director of commercial strategy at Veeva. “This can help strengthen pharmacy-rep relationships and improve the customer experience, both crucial as Biocodex expands pharmacy sales in France.”
Using Veeva CRM, Biocodex’s reps gain actionable insights throughout the sales process, including better visibility into order history, invoice status, past negotiations, and current market pricing. As part of Veeva CRM, Veeva CRM Approved Email will help their field teams remain compliant while sending order confirmations and educational product information.
Additional Information
For more on Veeva CRM, visit: veeva.com/eu/CRM
Connect with Veeva on LinkedIn: linkedin.com/company/veeva-systems
Follow @veeva_eu on Twitter: twitter.com/veeva_eu
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