Health Gorilla, the leading provider of healthcare data for a wide variety of industries, including life insurance, and ForMotiv, the leader in digital behavioral data capture and predictive analytics solutions, today announced a global partnership to deliver data capture capabilities and advisory services to enterprise life insurance customers.
The partnership will benefit life insurance customers during two key stages of the application process: pre-submission by leveraging ForMotiv’s proprietary behavioral intelligence platform to identify fraudulent, misrepresented, or malicious behaviors by users, and post-submission through Health Gorilla’s aggregation of complete medical records for risk assessment and underwriting purposes.
Health Gorilla, the largest aggregator of health data in the United States, securely provides life insurance underwriters with HIPAA-compliant, permission-based access to streamlined medical data through its FHIR-based clinical data APIs. Through this data access, insurers can better make informed decisions while assessing client risk.
ForMotiv is a leading behavioral intelligence provider working with Fortune 500 banks, financial institutions, and insurance carriers globally. The ForMotiv solution provides real-time predictive intelligence on customer intent as users engage with applications and forms, without needing any Personal Identifiable Information (PII). By analyzing hundreds of unique behavioral data points, or “digital body language,” while users fill out applications, ForMotiv can accurately predict end-user intent such as genuine or fraudulent users and transmit that intent scoring, in real-time, back to carriers during the workflow.
“We are excited to partner with ForMotiv as we expand our product offering for life insurance customers,” said Stacy Gill, Vice President of Life Insurance at Health Gorilla. “This is a giant step forward and we are confident that this partnership will provide a more comprehensive solution to life insurance underwriters and risk-assessment evaluators.”
“Health Gorilla’s dataset is the perfect complement for ForMotiv as we continue delivering underwriting value to life insurance carriers, said Woody Klemmer, Head of Growth at ForMotiv. “Combining our behavioral dataset and predictive intent intelligence with Health Gorilla’s leading healthcare dataset will, together, help carriers understand user intent and improve underwriting accuracy.”
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