Digital Transformation

AI Leaders to Watch in 2024 mapped by Bain & Company

Proprietary mapping of the AI marketplace identifies the AI market’s hottest players among emerging providers of the technology

With the market for generative AI exploding amid ballooning numbers of technology providers in every category, and burgeoning funding in the tens of billions, Bain & Company today unveils its new, proprietary mapping of the rapidly expanding sector to identify and track the AI companies emerging as its hottest players, with highest potential and impact.

The new Bain analysis, AI Leaders to Watch, maps which application providers among the many start-ups in the AI industry are seeing the greatest momentum in 2024. By “following the money” and examining which businesses are attracting the most attention and funding, Bain’s report aims to answer the questions of which are the hottest AI use cases and which business activities AI is most likely to disrupt.

The companies identified in Bain’s mapping are those leading AI providers offering solutions for specific, often very specific, corporate or consumer needs, rather than the players providing the big AI foundation models such as OpenAI, Google DeepMind, or Anthropic.

Bain’s analysis highlights 24 companies to watch this year, including 15 “must-know” leaders in the AI sector that have already gained traction with customers and market support, and nine “emerging disrupters” that are attracting investor attention and market recognition.

The application providers on the list (shown in full below) include Glean, which offers an AI-powered search engine for a company’s internal documentation; Writer, which helps create consistent marketing and other documentation based on a company’s brand standards and guidelines; and Synthesia, which creates humanlike avatars for training, customer service, marketing, and other uses.

Others on the list are focusing on industry-specific solutions, such as Harvey, an AI tool developed for law firms and corporate law departments, and Hippocratic, an AI model trained specifically for the heavily regulated healthcare industry. 

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