New Cutting-edge Tool Offers Customized, Near Real-time Tracking of Advertising and Marketing Results for Enhanced Decision-Making
Company Reports 150% Growth in Usage of Marketing Automation Platforms
Brandwidth Solutions, a full-service, B2B science-focused marketing communications agency, today announced the launch of its custom marketing ROI platform, LeadInsitesTM, engineered to address the evolving complexities of data tracking and transparency in a variety of B2B industries, including the life sciences, pharmaceutical and technology sectors. This innovative platform provides clients with a tailored solution for integrating and analyzing marketing results from diverse channels in near real-time.
The advent of digital and non-digital marketing avenues has expanded the horizons for marketers, but it has also brought the challenge of aggregating disparate data into a cohesive format. LeadInsites is poised to transform how marketing departments report and track performance, offering a level of customization that aligns with the unique reporting needs of each client.
“Marketing teams have been clear about their struggles – they need to demonstrate transparency and ROI in their results to leadership, and they require the ability to track these results promptly and accurately,” said Debra Harrsch, President and CEO of Brandwidth Solutions. “Our response is a platform that not only consolidates data from myriad channels for a clearer picture of marketing efforts but does so with a speed that matches the pace of today’s business environment. We are able to customize the platform per client specifications and offer graphical data representations for reporting. LeadInsites is a comprehensive view of marketing effectiveness across both digital and non-digital formats.”
One of the standout achievements for Brandwidth in the past year was a 150% increase in clients utilizing marketing automation platforms. This surge is attributed to the development of specialized programs designed to automate lead-nurturing processes, while using diverse content strategies to maintain engagement with prospects at each stage of their journey. Additionally, Brandwidth has implemented robust lead-generation programs to support these nurturing efforts.
In response to client growth and increased demand, the company expanded its workforce by 57% within the year. It has also been recognized as one of the Top Women-Owned Businesses in Greater Philadelphia by the Philadelphia Business Journal for the third consecutive year in 2023.
To explore how Brandwidth’s new LeadInsites platform can streamline marketing data analysis and reporting, and to learn more about marketing solutions that drive sales, please contact Brandwidth Solutions at www.brandwidthsolutions.com.
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