Safe-T Group Ltd. (Nasdaq: SFET) (TASE: SFET) (“Safe-T” or the “Company”), a global provider of cybersecurity and privacy solutions to consumers and enterprises, today announced a corporate rebranding in response to accelerated company growth. At the heart of this rebranding is a change of the Company’s name to Alarum Technologies Ltd. to embody its corporate vision and core values.
The new name, Alarum, is derived from the Latin word for “warning” and is rooted in the Company’s focus and commitment to provide advanced privacy and cybersecurity solutions.
Over the past 18 months, the Company anchored its position as the market leader of cybersecurity and privacy solutions. It has experienced significant growth, which reflects the increasing recognition by private and enterprise customers that choose the value-added benefits of the Company’s various solutions. The rebranding as Alarum better reflects the Company’s current business as a provider of cybersecurity and privacy solutions for consumers and enterprises, and better expresses the Company’s evolving identity and diversified growth ambitions.
Chief Executive Officer, Shachar Daniel, commented: “At Alarum, our mission is to enable a secure network environment and protect organizations and individuals from privacy breaches and cyber-attacks. Our commitment to our customers, partners and shareholders remains our highest priority and we are excited to embark on this new chapter under the Alarum brand.”
The rebranding includes a new name and an update to the Company’s corporate logo and website. Alarum’s Nasdaq and TASE trading symbols will change to ALAR. The Company will continue to trade under its current name until regulatory processes are finalized. The Company expects the transition to be completed and take effect on January 25, 2023. There will be no change to the Company’s CUSIP number.
“Over the past two years we have taken substantial steps to become the company we are today – a strong privacy and cybersecurity provider, serving both enterprises and consumers around the world, and presenting continuous growth in revenue. Our rebranding to Alarum is consistent with our business direction and targets we are aiming for in the next few years”, said Shachar Daniel.
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